For years, artists were sold a fantasy: get millions of streams, go viral, wait for the label call. By 2026, that fantasy is officially retired. The new math is quieter, more personal, and far more powerful: 10,000 real fans × $10 per year = $100,000 Or flipped another way: 10,000 fans × $100 one time = $1,000,000 The question isn’t can you do it? The question is what are you selling, and how are you connected to your audience? Why 10,000 Fans Matters More Than 1,000,000 Stre

Touring is one of the most powerful ways to grow your fanbase — but it’s also one of the fastest ways to drain your bank account if you’re not intentional. The good news is that you can tour sustainably, even profitably, without a label, a manager, or a massive following. You just need strategy. This guide breaks down the exact steps indie artists can use to hit the road without going broke. 1. Start With the Right Mindset Most artists think touring is about: - playing as ma

Creating a press kit can feel overwhelming, but it is one of the most powerful tools for sharing your story clearly and professionally. A well-crafted press kit helps journalists, bloggers, and potential partners quickly understand your brand, product, or event. This guide breaks down how to build the perfect press kit and explains why it matters. What Is a Press Kit and Why Do You Need One? A press kit, sometimes called a media kit, is a package of information designed to pr

For many indie artists, touring abroad feels like a distant dream—something reserved for major-label acts with deep pockets and corporate backing. But in 2025, the game has changed. With smart planning, digital tools, and a little creative grit, you can take your music across borders and build a global fanbase on your own terms. ✈️ Why Tour Overseas? - Expand Your Audience: Streaming stats don’t lie—if you’ve got listeners in Berlin, Tokyo, or São Paulo, it’s time to show up.

SoundExchange In the ever-evolving music industry, navigating the business side of things can be daunting for new artists. One essential tool that often goes underutilized is SoundExchange—a nonprofit organization dedicated to ensuring artists and rights holders get paid for the digital use of their music. If you're a budding musician, here's why you should make SoundExchange your ally and how to get started. What is SoundExchange? SoundExchange is a performance rights organi

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